Last year we were asked to perform on Black Heritage Day as well and for an institution that’s been going on for over 90 years now, Black Heritage Day is a newer edition. Can you talk about what this performance means to you? Your performance at the Houston Livestock Show and Rodeo also coincides with Black Heritage Day. Let’s start with 1992’s Too Hard to Swallow. One of the looks you wore was a Golden Bear Varsity Jacket with patches that pays homage to each of the six studio albums you’ve released as part of UGK, so I wanted to ask you what is the first word or words that comes to mine when I say the title to each one of those albums. So when you would see Run DMC back in the day with the jumpsuits, the Adidas, and the brims, that was a reflection of Queens at the time. But typically, a rapper’s wardrobe reflects the environment that rapper comes from. Now you have a few that have been able to do so - people like Pharrell, people like Kanye and even a Cam’ron who have had that kind of impact on fashion. Typically, rappers don’t really set fashion trends. Why do you think hip-hop has always had such an influential role in fashion?īecause we’re a reflection of the environment in which all this culturally impactful music and identity comes from. Luke is from Houston and talked about you putting the city’s fashion, music and culture on your back. So I think the collaboration of all three of us makes total sense because we all represent the same thing. Our burger is not the average burger and it’s an elevated dining experience in the same way that PURPLE denim is elevated in clothing and Neiman Marcus is elevated in retail. UFC 286 Livestream: How to Watch Edwards vs. So him being this great design visionary and us having this great product, it’s a match made in heaven. Then when we have an event, he’ll partner with us and provide us with limited-edition packaging for our burgers and fries. If he does a pop-up, we’ll show up and provide food for him, with Neiman’s in particular. My company is probably only a year or two younger than his and so in the same way that I reached out to help him build his brand he’s been reciprocating with us. But just the ground that he’s been able to cover, the cultural impact he’s been able to make, man I’m really happy for him. We’ve known each other for more than a year, but our professional partnership has only been about a year. And I mean, what a difference a year makes. So I’ve just been trying to help my friend get more eyes on his brand, help him elevate his product. I understand that very well working for the Trill Burger brand. As a new company you need new eyes on your product. Luke represents Houston in the same way I do and I’ve tried to be as supportive of him and his brand as much as possible. You and PURPLE have teamed up all weekend for RODEOHOUSTON starting with your performance at the Houston Livestock Show and Rodeo that they created custom garments for - how did this idea came together to pair you with PURPLE? At one point during his performance, Bun B changed into a poncho with the UGK emblem logo - a nod to the legendary hip-hop duo he co-founded with Pimp Stone caught up with Bun B to talk about the partnership between PURPLE and Trill Burgers, why it was important for the H-Town legend to take the stage at the Rodeo, his classic UGK albums and the new generation of rappers coming out of Houston. The looks included a a pair of bootcut jeans with black resin and black studs on the sides and a leather trucker jacket with tassels along the arms and a crystal design representing the state of Texas on the back. The partnership between the two kicked off with Bun B’s performance during the Houston Livestock Show and Rodeo, where PURPLE designed a handful of custom outfits for Bun B to wear on the stage. PURPLE co-founder and Houston native, Luke Cosby, teamed up with fellow Texan, Bun B, on a special event to celebrate the denim line during RODEOHOUSTON weekend. Now, PURPLE is stepping up its game even more with the launch of their men’s denim line, and they’ve tapped a hometown icon to help promote the collection. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.įounded in 2017, the menswear label PURPLE has quickly become a staple for both streetwear and luxury elitists alike, earning that “IYKYK” label that fashion brands seem to always covet.
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